Clarity of method
- Ask how the agency analyzes your site, competitors, keywords, local presence, and important pages. A vague answer is often a weak signal.
SME experience
- SMEs need a pragmatic approach: clear priorities, controlled budget, understandable reporting, and applicable recommendations.
Local SEO and Google Business Profile
- In Montreal, local SEO is often as important as classic SEO. The agency must understand Google Maps, Google listings, reviews, service areas, and local pages.
AI search understanding
- Today, content must also be easy to understand for answer engines like ChatGPT, Gemini, and Google AI Overviews. This requires structure, useful FAQs, and strong clarity on your services.